FreshVeg Inc. has opened a new grocery branch in a small town and aims to inform residents while generating leads. PeakReach Ads would execute a hyper-localized campaign using Facebook, Instagram, and Google ads targeting the local community. These ads highlight FreshVeg’s offerings with messages like “Fresh groceries now available near you!” To capture leads, a dedicated landing page offers incentives such as free delivery coupons.
The campaign would also focus on local search SEO optimization, ensuring FreshVeg ranks high for “grocery stores near me” and similar queries. A Google My Business profile with updated details, reviews, and images ensures strong visibility. WhatsApp broadcasts and community group promotions further amplify awareness. Additionally, a grand opening event with exclusive discounts incentivizes foot traffic, while partnerships with local influencers build trust. CRM tools track coupon redemptions and engagement, ensuring measurable results and increased brand presence in the new area.